The challenge
Northpeak made trail shoes trusted by serious hikers, but they were invisible beyond a small community. They needed reach without losing the credibility that made them special.
Our approach
- Built content pillars around real trails, gear tests and the people who wear the product.
- Partnered with outdoor creators to produce authentic UGC for organic and paid use.
- Scaled winning creator content through Meta and YouTube with broad targeting.
- Managed community replies daily to turn comments into conversations.
The results
2.8x
revenue from paid social
+190%
engaged followers
-27%
cost per click
They think like owners. Strategy first, then creative that actually sounds like us.
Daniel Brooks, Marketing Lead, Northpeak Outdoors