Insights
Notes from the growth desk.
Playbooks, teardowns and honest lessons on paid media, retention, creative and conversion.
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Hello world!
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Why your ROAS is lying to you (and what to track instead)
Platform ROAS looks great in a screenshot, but it rarely tells you whether you are actually making money. Here is the scorecard we use…
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WhatsApp is the new inbox: a practical retention playbook
Email still matters, but your customers read WhatsApp. Five flows we set up first for e-commerce brands, and how to keep them welcome.
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Landing pages that convert: the 7-block structure we start every build with
Before we test anything clever, every landing page gets the same seven building blocks. Here is the structure and why each part earns its…