Case study

A calmer, faster store for considered homeware

A custom Shopify theme, faster product pages and a research-led CRO programme.

Client
Maison Kasa
Industry
Home & interiors
Services
CRO, Shopify & WordPress Development
Year
2024

+41%conversion rate

Maison Kasa campaign visual

The challenge

Maison Kasa sells beautiful, considered pieces, but their store felt cluttered and loaded slowly on mobile. Shoppers were adding to cart and then hesitating at shipping costs.

Our approach

  1. Ran heatmaps, session recordings and an on-site survey to find where shoppers hesitated.
  2. Designed and built a custom Shopify theme with calmer layouts and lighter pages.
  3. Moved delivery and returns information onto product pages, right next to the price.
  4. Ran a testing programme across product pages, cart and checkout.

The results

+41%

conversion rate

1.6s

faster mobile load

+22%

average order value

Our new Shopify store is faster, cleaner and so much easier to manage. A genuinely collaborative team.

Amira Haddad, Director, Maison Kasa
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