The challenge
Kofi Roasters sold great coffee but most customers bought once and disappeared. Email open rates were falling and the subscription option was buried three clicks deep.
Our approach
- Rebuilt the Shopify product pages around “subscribe and save”, with clear delivery frequency options.
- Mapped the customer lifecycle and set reorder reminders based on bag size and brew method.
- Launched RetainX WhatsApp flows for order updates, reorder nudges and win-back offers.
- Connected everything to a single dashboard so the team could see retention weekly.
The results
+64%
repeat purchase rate
3.1x
subscriber growth
71%
WhatsApp read rate
The RetainX win-back flow went live in a week and has been quietly bringing customers back ever since.
Omar Qureshi, Co-founder, Kofi Roasters