Most landing pages fail for boring reasons: unclear promise, no proof, too many choices. Before we test anything clever, every page we build starts from the same seven blocks. It is the foundation of the Zenvy Landing Page Generator, and you can use it on any platform.
The seven blocks
- Hero: one clear promise, one supporting line, one primary action, and a visual of the product in use.
- Proof bar: ratings, press or customer counts, placed right under the hero.
- Problem and outcome: show you understand the problem, then paint the result.
- How it works: three simple steps to remove uncertainty.
- Social proof: real reviews, ideally with photos or video.
- Offer and objections: pricing, guarantee, delivery and FAQs side by side.
- Final call to action: repeat the promise and make the next step obvious.
Speed is part of the design
A beautiful page that loads slowly on a mid-range phone is not a beautiful page. Compress images, limit fonts, avoid heavy sliders above the fold and test on real devices on mobile data.
Then test one thing at a time
Once the seven blocks are in place, test the hero promise first. It has the biggest effect on everything below it. Change one variable, wait for a meaningful sample, and keep a log of what you learn.
