Relaunching a clean-beauty brand for the scroll

The challenge

Aurelle had a loyal following and a hero serum people loved, but paid social had plateaued. Creative was fatiguing within days, tracking was patchy after iOS changes, and every new campaign sent traffic to a generic collection page.

Our approach

1. Rebuilt tracking with server-side events so the ad platforms could optimise on real purchases.
2. Restructured Meta and Google into a simple prospecting, retargeting and retention framework.
3. Launched a weekly creative sprint: three new concepts, nine variations, one clear winner.
4. Built a dedicated launch page with the Zenvy Landing Page Generator, then tested the offer above the fold.

The results

Zenvy rebuilt our ad account from the tracking up. For the first time we know exactly which spend is making us money.

Sana Mirza, Founder, Aurelle Skincare