The challenge
Saffron & Salt was busy at weekends but quiet midweek, and no-shows were eating into margins. Most bookings still came in by phone during the busiest hours.
Our approach
- Launched click-to-WhatsApp ads that open a booking conversation instantly.
- Used RetainX to confirm bookings, send reminders and follow up with a thank-you offer.
- Built a midweek tasting menu campaign for local audiences.
- Created a social calendar around the kitchen, the team and the regulars.
The results
+58%
weekday covers
-35%
no-show rate
2,400+
WhatsApp bookings
Our phone used to ring off the hook on Friday nights. Now bookings just arrive, confirmed.
Zara Hussain, General Manager, Saffron & Salt